AI Search Optimization Blog
Guides from GeoAeoLab on AI search optimization: how GEO and SEO differ, how to evaluate GEO agencies, how to measure AI visibility, how to trace where AI citations come from, why ChatGPT may name a brand but cite another site, how to test llms.txt and structured data, and how to read run-to-run changes in AI answers.
Articles
- AI Visibility Prompt Volatility: Why a GEO Report Can Change Without Site ChangesAI answers differ between runs, models and dates, so a GEO report can change while your site doesn't. Here is why prompt drift happens and how to read the change.
- Do llms.txt and Structured Data Improve AI Visibility? A Test DesignWhether llms.txt affects AI visibility is still an open question, and we have no result to report. Here is a test design you can run on your own site: one variable, control pages, a fixed prompt set and repeated runs.
- ChatGPT Brand Citation Mismatch: When ChatGPT Mentions a Brand but Cites Its CompetitorA ChatGPT brand citation mismatch is an answer that names your brand but attaches a link to a competitor or a third-party site. Here is how to spot it in your run log and what to check on your own side.
- AI Citation Source Lineage: Why Many Citations Can Come From One Original SourceAn AI answer can show a long list of links, but the claim under several of them may trace back to the same original page. Here is how to tell citations from independent sources.
- GEO vs SEO: Shared Foundations, Different MeasurementFor Google, GEO vs SEO is not an either-or choice: it says optimizing for generative AI search is still SEO, so the foundations are shared. What differs is how you check the result, with repeated, dated runs of a fixed prompt set.
- How to Measure AI Visibility When AI Answers Keep ChangingAI answers change between runs, models and dates, so a single screenshot isn't a measurement. Here is a repeatable protocol: a fixed set of prompts, repeated runs, and engine, model and date logged on every row.
- Best GEO Agencies: A Checklist to Evaluate Them YourselfA checklist for evaluating GEO agencies yourself: the criteria, the questions to ask and the promises to question. Plus a dated table of what each agency states on its own page, with links.